Temper

How would you react if I told you that only 6% of the knowledge in your published content was visible to large language models?

That's a real stat, surfaced by our analysis engine recently. And it's one we see a lot.

How did that sneak under the radar? The knowledge is all there. But it was locked away in PDFs, a publishing approach that worked before AI technology came to prominence.

The modern internet is built from subjects, not pages. The move to large language models has driven this, along with people's desire to build their own path through the subjects that matter to them.

This means the world is looking at the internet with a shiny new pair of glasses, and your website could look vastly different to the one you are used to seeing.

We've created this report to show you your estate the way the world now reads it.

What's in the report

Your estate at a glance
The true size of what you own: every section of content, counted and dated. Almost always far bigger than you thought.
The subject map
Your whole estate on one screen, organised into its subjects, your organisation's actual vocabulary, discovered from the content itself. What you're really about, versus what the homepage says.
Substance and scaffolding
How much of the estate is genuine knowledge, once the event sign-ups and page furniture are stripped away.
How it accumulated
Which subjects grew, which went quiet, what each year added. The estate's age structure, visible for the first time.
How current it is
What share of the estate is standing still, and nothing old leaves by itself.
What machines can read
How much of your expertise is locked in PDFs, gated, or unreachable by the systems people now use to find answers. This is where the 6% came from.
What your analytics can't see
Your own traffic data laid over the estate: what gets measured, versus where the knowledge actually sits.
The decisions
Keep it, free it, or prune it: worked examples from your own subjects, evidence attached. The overwhelming problem becomes sixty small decisions.
The way forward
What an estate can become once it's mapped, and where the work starts.

Sign up now

Four report slots available each month.

The invitation

And with your report comes an invitation: a monthly session with other marketing and knowledge owners, run under the Chatham House Rule, where we work through where your estate supports your business strategy, and where it doesn't.